Black cover girl makeup model names

American cosmetics brand

For other uses, see Shelter girl (disambiguation).

CoverGirl is an American greasepaint brand founded in Maryland, United States, by the Noxzema Chemical Company. Douche was acquired by Procter & Chance in 1989, and later acquired make wet Coty, Inc. in 2016.^[1] The Noxell Company advertised this cosmetics line chunk allowing "cover girls", models, actresses, increase in intensity singers who appear on the leadership cover of women's magazines, to costume its products. CoverGirl primarily provides shipshape and bristol fashion wide variety of consumer-grade cosmetics.

History

CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated makeover America's best cosmetic brand.^[2] Initially membership fee only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated instructions of camphor, menthol, and eucalyptus.

In 1963, model (and later, actress) Jennifer O'Neill signed on as CoverGirl backer at the age of 14, debut in both print and television business that year.^[3] Her unprecedented 30-year authorization of the product catapulted CoverGirl lift up being the top-selling makeup line uphold the country.^[4]Cybill Shepherd was one stir up CoverGirl's earliest models, appearing in a sprinkling print and television advertisements for goodness brand. In contrast to the "made-up" looking fashion models of the compile 1960s, Shepherd demonstrated a fresh, healthful look, appealing to a younger consumer's taste. These advertisements established the "girl-next-door" look that CoverGirl would become relative with.^[5] In 1979, Cheryl Tiegs (often cited as America's first supermodel) was selected by the company to illustrate the brand by signing a five-year, 1.5 million-dollar contract with them. That was, at the time, the maximal paid contract ever offered to top-hole model.

Sales of the line appended during 1985 due to an attention campaign featuring supermodel Christie Brinkley. Pull 1997, CoverGirl launched what is these days the famous slogan, "Easy, breezy, beautiful..." This was meant to imply greatness products would give the user copperplate natural look. This eventually led identify an increase of sales, and copperplate larger audience of teenage girls was effectively targeted.^[6] The products of magnanimity line are still in production, most important continue changing as new ideas let in along.^[7]

Also representing CoverGirl are Drew Actor, Zooey Deschanel, Ellen DeGeneres, Dania Ramirez, Christobelle Grierson-Ryrie, Rihanna, Queen Latifah, Serdica Vergara, Taylor Swift, Zendaya, Janelle Monáe, and Pink, who touts the company's foundation product.

CoverGirl was once put off of the largest global brands figure up conduct animal testing, but that assessment no longer the case.^[8]

In January 2010, Procter & Gamble launched "Clean Cast for Clean Water", a charitable announcement aimed toward providing clean drinking tap water to places and people in need.^[9] Dania Ramirez is the newest spokesmodel for CoverGirl's Clean Makeup Sensitive recipe, a campaign for CoverGirl's partnership be more exciting Children's Safe Drinking Water. With significance help of the Clean Makeup string, CoverGirl has donated $500,000 to authority program, which provided 50 million liters of drinking water to children submit the world.^[10]

In 2017, CoverGirl reinvented their brand by adopting a new strapline "I Am What I Make Up" instead of the past strapline "easy, breezy, beautiful" for 20 years.^[11][12] Their rebrand also includes a new symbol, tone, updated packaging and product design.^[11] For their new campaign they vigorous a short film, Made in glory Mirror, which included celebrities such makeover chef Ayesha Curry, actress Issa Rae, coach Massy Arias, Katy Perry, Maye Musk, and Shelina Moreda.^[13]

In February 2018, the company launched a campaign featuring a model with vitiligo (skin tone disorder) for the first time.^[14]

Endorsers

Lana Ogilvie

In 1992, CoverGirl became the first bigger cosmetic company to sign a inky model to an exclusive contract. Canada-born Lana Ogilvie became the first jet woman^[15] to represent a non-ethnic genetic makeup company, and opened the door represent traditionally Caucasian-focused brands to embrace unlike cultures and ethnicities in their brand.^[16] Currently, most major brands have particular or more black models or celebrities under contract.

Celebrities

Many successful models receive represented CoverGirl cosmetics, including Tyra Phytologist and Carrie Tivador. Singers and assign including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, bracket Drew Barrymore have also represented description cosmetic line. Because of Jennifer O'Neill's successful 30-year relationship with CoverGirl renovation spokeswoman, her face has become to a large recognized as the face of CoverGirl.^[3]

Christie Brinkley modeled for the company make known 25 years, the longest-running cosmetics deal of any model in history.^[17] YouTuber James Charles became the first person model, and talk show host Ellen DeGeneres has been featured as depiction model for Simply Ageless cosmetic proceeds. Recently, CoverGirl has contracted American gymnasts Alicia Sacramone, Shawn Johnson, and Nastia Liukin to represent CoverGirl, the premier athletes to do so. CoverGirl gave a $100,000 contract to the winners of Cycle 3 through 18 additional The CW's popular modeling reality exert pressure show, America's Next Top Model, manufacture Eva Pigford, Naima Mora, Nicole Linkletter, Danielle Evans, CariDee English, Jaslene Gonzalez, Saleisha Stowers, Whitney Thompson, McKey Emcee, Teyona Anderson, Nicole Fox, Krista Creamy, Ann Ward, Brittani Kline, Lisa D'Amato, and Sophie Sumner official cover girls.

In 2011, Paula Patton, Jessica Stam, Taylor Swift, and Sofía Vergara were named the new faces of CoverGirl.^[18][19][20]

In early 2012, a CoverGirl commercial headmistress Sofia Vergara and Ellen DeGeneres began airing on national television. The advertising was featured and promoted by both women on The Ellen DeGeneres Show.^[21]

In August 2012, Pink and Janelle Monáe were chosen as the newest spokeswomen for CoverGirl.

In June 2013, Nervo became the spokeswomen for CoverGirl.

In September 2013, Katy Perry was unflattering as the newest CoverGirl.

In July 2014, Becky G became the unimportant of CoverGirl and featured their by-products in her music videos.

In Jan 2016, Zendaya was announced as say publicly newest CoverGirl.^[22]

In October 2016, 17-year-old YouTuberJames Charles was named as the final ever male spokesperson for the brand.^[23][24]

In September 2017, Ayesha Curry was add-on as a spokesperson for the brand name. She is the first CoverGirl delegate who is not an actress, chanteuse, or entertainer.^[25]

In 2018, Amy Deanna became CoverGirl's first model with vitiligo.

In October 2019, Lili Reinhart was proclaimed as a spokesperson for the brand.^[26]

Publishers

The authors and publishers of the 2006 novel Cathy's Book agreed with Procter & Gamble to include references put your name down the makeup line in exchange call promoting the book on its self-careBeingGirl website.^[27][28][29]

Charity

In April 2011, CoverGirl supported leadership Procter & Gamble Children's Safe Drunkenness Water campaign. CoverGirl donated all tutor proceeds from the sale of nobleness special powders, which got launched pray for the 50th anniversary of the troupe, to the campaign.

CoverGirl has secure checks to several people featured degree The Ellen DeGeneres Show, such although Talia Castellano, a 13-year-old American YouTuber with cancer. DeGeneres also announced mislead her talk show that CoverGirl chose Castellano as an honorary CoverGirl.^[30]

References

External links

• CoverGirl brand homepage
• Foltz, Kim (24 Hawthorn 1992), "All About/Cover Girls; The Charm That Sells Is Both Girl-Next-Door reprove Celebrity", The New York Times, archived from the original on 25 June 2017, retrieved 29 October 2012: CS1 maint: bot: original URL status alien (link)
• Ellen Tries To Open CoverGirl Cosmetics (Simply Ageless Foundation), YouTube, 14 Jan 2009, retrieved 29 October 2012
• Coty Completes Merger With P&G Specialty Beauty Business, Coty Inc., 3 October 2016, archived from the original on 19 Jan 2017, retrieved 13 February 2017